Face-to-face meet-ups at education conferences and expos are valuable opportunities for schools to network with international agents. However, for these relationships to last, they must be cultivated throughout the year. How? By building a strong online partnership. Let’s take a look at some ways in which schools can effectively nurture and strengthen connections with international agents online.

Strengthen personal connections through email

Email remains a powerful tool for initiating and maintaining relationships with potential and existing agent partners. Send out personalised emails to agents, sharing your school’s latest courses and unique offerings. Include any relevant updates, success stories, and valuable insights that you feel will resonate with agents’ interests and needs. Remember, a personal touch can go a long way in establishing trust and rapport.

Make the most of social media networking

Being active on social media platforms is one of the best ways for schools to connect with agents on a global scale. Engage with agents by posting relevant content, participating in industry discussions, and responding promptly to their enquiries or comments. It’s also useful to host virtual networking events or webinars, where agents can interact directly with school representatives and gain insider information about what your establishment is really like.

Provide valuable online resources and support

Building strong partnerships with agents involves more than just promoting your institution; it’s about offering value and support throughout the entire process. Develop comprehensive resource libraries, including marketing materials, course information, and enrollment guides tailored specifically for agents. Additionally, provide dedicated support channels, such as agent portals or helplines, to address any queries promptly. This will make your school stand out from the rest. 

Establishing these personal connections not only strengthens existing relationships, but also opens doors to new partnerships with agents worldwide. Looking to connect your school with more international agents? That’s exactly what Schools & Agents specialise in. Contact us today!

Written by Stephanie Clark